In the Drawer Marketing

by Brenda Stone June 6, 2006

I have a drawer under my copier with a few little odds and ends in it for marketing. As much as I long to talk about my marketing drawer, and as much as I pine to handle my goodies and daydream about more marketing ideas, this article is not about my marketing drawer contents. It's about getting into the sights of the hiring entity.

• How can you stay in sight of the ones who call notaries?
• How can you burn yourself into their sub-consciousness minds and be remembered when opportunity is available for you?
  
  I want to talk about how to get "yourself" into a desk drawer and wind up staying there for awhile. Expensive pens often "walk off." My guess is that business cards often miss their mark. Even so, add a few to each package you send back, but while we are at it lets inventory my marketing drawer to see how I use my lightweight trinkets for "in the drawer marketing."
  
  The goal of "In the Drawer Marketing" is to by-pass the wastebasket and to be visible all the time to those who call upon notaries.   See if you don't think they will keep these items awhile.  After all, they are definitely "useful" things.
  
  In my drawer I have flower seeds, decks of playing cards, and little packages of painkillers and other little reasonably flat, lightweight items which can get hooked into by a catch-phrase, albeit often times corny catch-phrases.
  
  And, oh, look-- right here we have the main ingredient of my "In the Drawer Marketing" drawer -- the pre-printed sheet of labels. Silver foil, gold foil, clear and cheap white ones.
  
  Pre-printed? So what's on them? Here's a random sampling:
  
  -1-
  Texas-Signing-Agent.com
  300+ Signings Per Notary
  Flawless Rev Mort Signings
  877-829-8395
  
  -2-
  Texas-Signing-Agent.com
  Flawless Rev Mort Signings
  877-829-8395
  
  -3-
  TexNotary.com
  No Notary Headaches
  in the Heart of Texas
  877-829-8395
  
  -4-
  Weed out the inferior
  and sow perfection.
  TexNotary.com
  877-829-8395
  
  -5-
  Don't Gamble
  TexNotary.com
  Flawless Work. Guaranteed.
  877-829-8395
  
  Here's what you do with these labels:
  Labels #1 and #2 are the generic ones. You can stick them on anything small and nearly weightless and send it back in a package if you are working for a title company or a lender.
  
  Label #3 - Go to Sam's and get a stack of little individually packaged Tylenol. That's right - use these to tell your clients you will continue to provide "no headaches" for them.
  
  Label #4 - These are for those packages of flower seeds you can pick up around town in places like the Dollar Store or Walgreen's for $.05 each.
  
  Label #5 - Poker's big these days.  "Tickle" the recipient with a deck of cards. Put your label and there and be ready to stand behind your guarantee. Let them know they are not gambling when it comes to you.

The key is to be prepared.  Purchase these products and keep them on hand for returning packages. 

Put the item in a white business envelope and address it to "closing dept." or any contact you may have.  Don't put, "to my wonderful client" or you'll never get it to the right person.

It's my goal to flag a few extra dollars for seed packets of bluebonnets because you are not going to find them for the nickel see packaging.  Texas is famous for bluebonnets!  If I were in New Mexico or Arizona I would send cactus seeds.

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