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  • "hard sell": Don't be fooled by the terminology -- for most of us, "hard sell" conjures up a less than pretty picture. You might even go so far as to say it smacks of intimidation, of someone trying to sell something we wouldn't buy unless we were talked into buying it. That is not the kind of hard sell I'm going to talk about here. I want to talk about the honest hard sell. Techniques for grabbing attention. For confidently presenting the compelling benefits of an idea, a product, or a service. And for asking a prospect to take a specific action in their own self interest. The honest hard sell does not overstate the facts. It does not deceive. It does not intimidate. It deals with the truth. It might help, too, to define the opposite of the hard sell -- the soft sell. The soft sell is something quite different. It says "Welcome, come look around. Get a feel for who we are and how we can help you." A soft sell advertisement, for example, might sell the look and feel of a store, where a hard sell would list specific items and sale prices. A soft sell brochure might present an overall view of a service, where a hard sell makes specific, actionable offers. To my way of thinking, a hard sell hopes to initiate a sale with one time exposure to the message, while a soft sell hopes of cultivate a customer over a series of repeated exposures. So why wouldn't you opt for the hard sell all the time? Wouldn't you spend less money for more action? Not necessarily. A hard sell might move a particular product or service but it does not necessarily create long-term customers. All that said, as with any type of marketing, there are no universal rules -- only universal possibilities. Your business situation, your market, and your tastes make your situation unique. Can you expect hard sell strategies to work in your situation? The answer is a definitive -- always, sometimes, and never. Hard sell headlines speak in the language of benefits -- When a prospect reads your ad (below), you hope they will find a compelling reason to buy. Instead of listing features and information about your organization, concentrate on presenting the compelling benefit of the product to the prospect -- and state it in clear, accessible terms. Hard sell typefaces match the "voice" of the message -- Think of a typeface as a way to establish tone of voice you would use if you were telling someone about your offer. To me, a bold typeface, such as the Frutiger Ultra Black used for the "Try your vacation...," headline is clear, strong, and confident. Raleigh Gothic, used for "Yucatan Mexico" is a bit exotic.
  • 50 STATE NOTARY. COM: Are you looking to start your own freelance notary or paralegal business? You have come to the right place. In fact, BOOKMARK this web site now because you will be coming back many times to glean all the great information. 50 STATE NOTARY is a unique company offering top-notch training products to help you build a stable and profitable business! So take some time and explore everything we have to offer.
  • Articles and Newsletters: Sign up for the Free Monthly Newsletter The "Public Record Update" is a free monthly electronic newsletter that reports on changes and current events affecting the Public Record industry:
  • BACK IN PRINT! The Desktop Publisher's Idea Book: BACK IN PRINT! The Desktop Publisher's Idea Book 100 STEP-BY-STEP DESKTOP PUBLISHING AND WEB DESIGN RECIPES by Chuck Green. The Desktop Publisher's Idea Book is about breaking new ground. Beyond the obvious newsletters, envelopes, and letterheads, there are a wealth of useful, eye-catching, and unusual projects perfectly suited to your computer and graphics or laser printer.
  • Broker Universer: BrokerWire - Grapevine - This Week from Broker Magazine - Buyer's Guide - What We're Hearing - Database - Marketing Tips - Making the Sale - Technology News - Conference Calendar - Market Conditions - Ask the Experts - The Paper Warehouse - Classified Ads - Free Newsletter - WeirdLoans - Quality Time - SubPrime Lending - Special Reports
  • DiTech Mortgage Loan Application: http://home.ptd.net/~kmpn/ditechforms.pdf This is a Ditech Application package.
  • Dun & Bradstreet: Dun & Bradstreet Includes News & Views and Business Trends section containing recent articles, press releases and survey results. One can also search millions of U.S. companies and receive Business Background Reports for a fee.
  • EscrowInstructions.pdf: http://www.dearborn.com/download/CAREEscrow/LoanEscrowInstructions.pdf Another package of loan documents in sample form. These seem to be the pre-loan disclosures.
  • Free Home Buyer Education Course: Home buying has its challenges especially if you are doing it for the first time. Working toward your goal of homeownership should be an exciting and fun time in your life – it shouldn’t be scary! This free Web-based* Consumer Home Buyer Education Course has been designed to take the mystery out of the process. This course will guide you through each step in the home buying process. When you have finished, you should be able to approach this task with greater confidence and success. When you’re done you will also receive a Certificate of Completion. The following topics will be covered: The benefits of buying a house Establishing and using credit Developing your family budget Selecting a home and neighborhood Clarifying the home buying process Working with a mortgage lender Avoiding predatory lenders Preparing a mortgage application Evaluating mortgage loan and
  • Mailing Lists: Mailing Lists and Listservs are the most valuable tool to the serious researcher next to the computer itself. Through electronic mail you can now locate subject authorities on any given topic, without concern for geography or
  • National Mortgage News Daily Briefing: You can get free mortgage headlines e-mailed to you daily.
  • Recommended Reading: Online Competitive Intelligence: Increase Your Profits Using Cyber Intelligence Author: Helen Burwell Published: 1999 Price: Amazon.com $20.76 Helen Burwell has long been the respected researcher within the Information Brokering industry. This book is not just a list of URLS (although the list is there and it's great). This text covers methodology and gives the reader a well guided approach about where to begin when researching corporations.
  • ShipManual.pdf: https://www.saxonmortgage.com/Docs/Correspondent/CorrespondentManual/shipmanual.pdf - this is another loan instruction package from the buyer of the note telling the seller of the note how to package it. Read and learn!
  • Sneak a peek: Guide for Loan Originators: This is a guide I found by accident. Read this and learn much about the process that goes on BEFORE the documents get to the NSA.
  • SOFI web site: Networking Field Inspectors & Property Preservation Specialists
  • The Notary News: The NUMBER ONE free online newsletter for freelance notaries and paralegals
  • Topica - Email Discussion Lists: Organize your inbox. Easily manage your Topica newsletters, discussion groups, tips with your personalized MyTopica page. Share your interests. Start your own newsletter. Launch a discussion group. Or move your email list here. Free. Put messages on hold. Temporarily pause email delivery of your Topica subscriptions while you're away. Read them on the Web or when you return. Access Topica's archives. Search or browse back issues of newsletters, discussion groups and tips – for members only.
  • Turning Your ideas into Results: There has never been a better time to own a small business. Mass markets are splintering into micro markets. Rather than hiring and building when demand increases, many companies are opting to buy products and services from outside sources. The business paradigm of the twentieth century is shifting.
  • What is a Mortgage?: What is a Mortgage? A mortgage represents a loan or lien on a property/house that has to be paid over a specified period of time. Think of it as your personal guarantee that you'll repay the money you've borrowed to buy your home. Mortgages come in many different shapes and sizes, each with its own advantages and disadvantages. Make sure you select the mortgage that is right for you, your future plans, and your financial picture.

This Site is sponsored by Texas NSA Network & Affidavit Notary Direct and by TexNotary.com / Brenda Stone